Question: Ask groups to compare a list of rituals that will probably be performed (or that were performed) at their wedding ceremony and reception. What are

Ask groups to compare a list of rituals that will probably be performed (or that were performed) at their wedding ceremony and reception. What are the marketing implications of these rituals? (It is interesting to point out the different rituals based on a religious, ethnic, or racial subculture and rituals that seem to be solely American.) An added question might be: How are wedding plans affected when people from different subcultures get married?

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1 Process ional This is when the wedding party and bride walk down the aisle in order This is a common ritual in many cultures Mark eting implications ... View full answer

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