Ask students to find a print ad that appeals to each level of Maslows hierarchy. In class,
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Ask students to find a print ad that appeals to each level of Maslow’s hierarchy. In class, have different students show their ads and explain why their ads appeal to each level. Ask why they think the firm selected this particular appeal. Is there overlap between levels? Is this good or bad?
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Level 1 Survival Student Response A print ad for a disaster prepared ness kit featuring an image of ...View the full answer
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Related Book For 
Consumer Behavior Buying, Having And Being
ISBN: 9780135225691
13th Edition
Authors: Michael R. Solomon
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