Question: Assign student groups to visit two local supermarkets to find out if either has segmented their market based on the subculture or ethnic background of
Assign student groups to visit two local supermarkets to find out if either has segmented their market based on the subculture or ethnic background of their customers. How many subcultures does each supermarket recognize? Have the students talk to the store manager if possible.
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Many supermarkets have an Asian section a Hispanic section andor ... View full answer
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