Authenticity and evolution are the two key words when a brand is tackling the notoriously fickle teen market. A teen chooses to eat, sleep, and breathe a particular lifestyle for a brief period of time, and brands need to connect with this in an authentic way. A teen can always spot a fake brand based on teen stereotypes. Brands have to recognize that teens evolve quickly. Their likes and dislikes can change overnight. Therefore, brands need to grow and adapt with them to keep them committed. Interview at least 10 teenagers and find out how to launch a new brand for teens and retain their loyalty.

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