Based on the information in Tables A, B, and C, develop advertising campaigns including (i ) overall positioning strategy and core theme, (ii ) key advertising copy points, (iii ) visual elements, and

(iv) key media outlets for:

a. African Americans

b. English Hispanics

c. Spanish Hispanics Fannie Mae was established in 1968 and provides fi nancial products and services that help low-, moderate-, and middle-income households buy homes. Its goal is to increase home ownership, particularly among underserved populations. Fannie Mae recently commissioned a survey to look at the perceptions and knowledge of the home-buying process across ethnic subcultures. Three major areas were assessed, namely (

a) reasons to buy a home, ( b ) knowledge about the home-buying process, and ( c ) confi dence in the home-buying process.