Question: Based solely on the information that you analysed, do you think it makes more sense for SHOE FIEND to treat the whole market as homogeneous

Based solely on the information that you analysed, do you think it makes more sense for SHOE FIEND to treat the whole market as homogeneous (no segmentation), use a single variable segmentation scheme (just gender, just age, just internet usage), or use a multivariate segmentation scheme? Regardless of your answer, identify the advantages and limitations associated with your argument.

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