Question: Construct a biography of a product, tracing its progress from the time it was introduced. How long did it take to diffuse to the mass

Construct a ‘biography’ of a product, tracing its progress from the time it was introduced. How long did it take to diffuse to the mass market? Do the same consumers use the product now as those who first adopted it? What are its future prospects – is it destined for obsolescence? Would you characterize the product as either a classic or a fad?

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Consumer Behaviour Questions!