Question: What role does the globalisation process play in your personal consumption profile? After reflecting on that, take a walk in your nearest shopping area and

What role does the globalisation process play in your personal consumption profile? After reflecting on that, take a walk in your nearest shopping area and look for signs of the global and the local. What is from ‘somewhere else’?

What is distinctively local? Are there mixtures, or are these two domains separate? Can you identify any hegemonic brandscapes?

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