Define and discuss the four primary post-decision processes.
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Define and discuss the four primary post-decision processes.
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The first process a consumer may experience is postdecision dissonance the anxiety a consumer may fe...View the full answer
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Related Book For
Consumer Behavior
ISBN: 978-1305507272
7th edition
Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
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