Consumer Behavior(7th edition)

Name: Consumer Behavior
Availability: InStock
Rating: 4.4 (5 reviews)
ISBN: 9781337514804

Authors:

Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters

4 ratings

Cover Type: Paperback

Condition: Used/New

In Stock

Shipment time

Expected shipping within 2 - 5 Days

Popular items with books

Access to 35 Million+ solutions Free ✝

Ask 50 Questions from expert AI-Powered Answers

✝ 7 days-trial

Total Price:

List Price: $30.00 Savings: $30 (100%)

Solution Manual Includes

Access to 30 Million+ solutions

Ask 50 Questions from expert AI-Powered Answers 24/7 Tutor Help Detailed solutions for Consumer Behavior

Price:

$9.99

/month

Book details

ISBN: 1305507272, 1305507274, 9781337514804 , 978-1305507272

Book publisher: Cengage Learning

Get 24/7 Free Help

From Qualified Marketing Tutor

Book Price $0 : The seventh edition of 'Consumer Behavior' by Wayne D. Hoyer, Deborah J. MacInnis, and Rik Pieters offers a comprehensive exploration of consumer psychology and decision-making processes. This book provides in-depth insights into how consumers make purchasing decisions and the factors that influence these behaviors. Key technical terms such as consumer perception, motivation, attitude formation, and brand loyalty are thoroughly analyzed, making it an essential read for marketing professionals and students alike. The authors delve into methodologies like the consumer decision-making process model and behavioral economics, providing a well-structured framework for understanding consumer behavior. Although the book does not follow a traditional narrative with main characters, it uses real-world scenarios and consumer profiles to illustrate its concepts. The inclusion of a 'solution manual' and 'answer key' at the end of chapters allows readers to test their understanding and apply learned concepts effectively. The detailed 'table of contents' provides an easy-to-navigate layout, enhancing the reader's ability to locate specific topics around marketing strategies and advertising. The book has been well-received for its detailed, research-backed analysis, making it a vital resource for those interested in consumer insights and market research. Readers have appreciated the practical approach employed by the authors, reinforcing theoretical concepts with applicable real-world situations, which is particularly useful for students and practitioners looking to apply these theories to their work. This novel's cheap price belies the rich, thought-provoking insights packed within its pages.

Consumer Behavior - 10th edition

Leon G. Schiffman

ISBN: 135053013, 978-0135053010

$0 $20.49

Consumer Behavior - 11th Edition

Leon G. Schiffman

ISBN: 132544368, 132544369, 9780133401585 , 978-0132544368

$0 $13.57

Consumer Behavior - 9th Edition

J Peter

ISBN: 0073404764, 9780073404769

$0 $14.99

Accounting What the Numbers Mean - 9th Edition

David H. Marshall

ISBN: 978-0-07-76261, 0-07-762611-7, 9780078025297, 978-0073527062

$0 $13.87

Accounting What the Numbers Mean - 10th edition

David H. Marshall

ISBN: 9780077515904, 007802529X, 77515900, 978-0078025297

$0 $13.87

Organizational Behavior Managing People and Organizations - 10th Edition

Ricky W. Griffin and Gregory Moorhead

ISBN: 978-0538478137, 9781133171942, 538478136, 9780078029462, 978-1133626695

$82.11 $164.21

Organizations Behavior, Structure, Processes - 14th Edition

Gibson

ISBN: 978-0-07-81126, 9780077470289, 78112664, 0-07-811266-4, 77470281, 978-0078112669

$0 $61.52

Global Marketing - 9th edition

Warren J. Keegan

ISBN: 013413818X, 134138183, 9780134138138 , 978-9352865284

$88.4 $176.79

Global Marketing Management - 7th edition

Masaaki Kotabe

ISBN: 1119398339, 1119398332, 1119298717, 978-1119398332

$150 $300.00

Ethics in Information Technology - 5th edition

George Reynolds

ISBN: 1285197151, 9781305142992 , 978-1285197159

$0 $8.00

International Economics - 7th edition

James Gerber

ISBN: 134472098, 134523873, 978-0134472096

$0 $29.74

Supply Chain Analytics Concepts, Techniques And Applications - 1st Edition

Kurt Y Liu

ISBN: 3030922235, 978-3030922238

$0 $68.07

Mastering Forex Trading Your Comprehensive Guide To Success - 1st Edition

Tara Mccullum

ISBN: B0CS9V8X6T, 979-8875728303

$0 $4.00

Spreadsheet Modeling And Decision Analysis A Practical Introduction To Business Analytics - 7th Edition

Cliff Ragsdale

ISBN: 1285418689, 978-1285969701, 1285969707, 978-1285418681

$0 $6.98

Criminal Investigation - 5th Edition

Aric W Dutelle

ISBN: 1284082857, 978-1284082852

$57 $113.99

Microsoft Visual Basic 6 0 Developers Workshop - 1st Edition

John Clark Craig

ISBN: 157231883X, 978-1572318830

$0 $3.55

Business Ethics Ethical Decision Making and Cases - 11th Edition

O. C. Ferrell

ISBN: 1305500846, 1305500849, 9781305856233 , 978-1305500846

$0 $67.92

Auditing A Risk Based-Approach - 11th Edition

Karla M Johnstone

ISBN: 1337619455, 1337619450, 9781337670203 , 978-1337619455

$0 $12.99

Sarah Thompson

September 14, 2023

( 5 )

Outstanding book with clear explanations

"Consumer Behavior, 7th edition, is simply an outstanding resource! The way the authors break down complex theories into digestible parts is remarkable. Each chapter provides practical insights coupled with real-world examples, which I found particularly helpful. The book arrived promptly and was well-packaged. I got an extra discount thanks to my membership, which made this purchase even better. Definitely a must-have for anyone studying marketing or business. Highly recommended!"

John Ramirez

August 25, 2023

( 5 )

Excellent resource for marketers

"This is a top-notch book for understanding consumer behavior. The empirical research referenced throughout is thorough, and the authors do a wonderful job connecting theory with application. As a marketing professional, I found the case studies particularly useful for my work. Received the book right on time—thanks to the quick delivery service—and it was in perfect condition. If you're on the fence about getting it, don't hesitate!"

Emily Zhang

July 30, 2023

( 4 )

Good balance of theory and practice

"I found 'Consumer Behavior, 7th edition' to be a very helpful guide. It offers a good mix of theory and practical application, making it relevant for both students and professionals. The authors have included several examples that make the content more relatable. My subscription gave me a nice discount, so that was a bonus. Delivery was quick, arriving just in time for the start of my classes. While it's a bit dense in some areas, overall, it's a valuable resource."

Michael Lee

October 5, 2023

( 3 )

Decent introduction but not exceptional

"This book serves well as an introductory text, but I felt it could have expanded more on recent digital consumer trends. Some sections felt a bit outdated, and a few chapters were quite dense. However, it arrived promptly and in great condition, thanks to the efficient delivery service. If you're new to consumer behavior, it's a decent start, but if you're looking for something more comprehensive and up-to-date, you might need to look elsewhere."

Consumer Behavior(7th edition)

Authors:

Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters

Popular items with books

Solution Manual Includes

Book details

ISBN: 1305507272, 1305507274, 9781337514804 , 978-1305507272

Book publisher: Cengage Learning

Customers also bought these books

Frequently Bought Together

Top Reviews for Books

Books Categories