Consumer Behavior(7th edition)

Name: Consumer Behavior
Availability: InStock
ISBN: 9781337514804

Authors:

Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters

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Book details

ISBN: 1305507272, 1305507274, 9781337514804 , 978-1305507272

Book publisher: Cengage Learning

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Book Price $0 : The seventh edition of 'Consumer Behavior' by Wayne D. Hoyer, Deborah J. MacInnis, and Rik Pieters offers a comprehensive exploration of consumer psychology and decision-making processes. This book provides in-depth insights into how consumers make purchasing decisions and the factors that influence these behaviors. Key technical terms such as consumer perception, motivation, attitude formation, and brand loyalty are thoroughly analyzed, making it an essential read for marketing professionals and students alike. The authors delve into methodologies like the consumer decision-making process model and behavioral economics, providing a well-structured framework for understanding consumer behavior. Although the book does not follow a traditional narrative with main characters, it uses real-world scenarios and consumer profiles to illustrate its concepts. The inclusion of a 'solution manual' and 'answer key' at the end of chapters allows readers to test their understanding and apply learned concepts effectively. The detailed 'table of contents' provides an easy-to-navigate layout, enhancing the reader's ability to locate specific topics around marketing strategies and advertising. The book has been well-received for its detailed, research-backed analysis, making it a vital resource for those interested in consumer insights and market research. Readers have appreciated the practical approach employed by the authors, reinforcing theoretical concepts with applicable real-world situations, which is particularly useful for students and practitioners looking to apply these theories to their work. This novel's cheap price belies the rich, thought-provoking insights packed within its pages.

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Customer Reviews

Trusted feedback from verified buyers

Bella Wallace

5.0

Reviewed In Connecticut

• August 25, 2025

So I stumbled onto this book while trying to figure out what to grab for my marketing class—apparently it’s a staple. Was able to get it free, which is honestly awesome, so no complaints there. Up until Chapter 5, things were okay, kinda info-heavy but manageable. Then, when I jumped into that section on ‘Learning and Memory’ it quickly caught my interest—I wasn’t expecting to find a chapter actually breaking down how consumer habits form and stick, and in such a chill, clear way. It made the whole concept way less dry than I thought, had me scribbling notes and stuff. That chapter gave me a new way to look at why I might pick certain brands without thinking much—like, suddenly getting that subconscious stuff actually matters in ads and how stores are set up. It made some late-night snack run to the corner shop feel like a little experiment relying on all this behind-the-scenes brainstuff. Honestly, the only small gripe is it's a bit wordy sometimes; a couple ideas felt repetitive. But it was a good deal since the examples helped glue the ideas in. And yeah, that whole part got me thinking about how my own buying choices aren’t as random as I thought. Figure it helps lots with the marketing stuff we do in class too. Totally recommend if you want something realistic about how people behave when deciding to buy things—chapter 5 alone was worth digging in for me. Free or paid, this book’s a boost for anyone needing a clear way in without feeling super overwhelmed.

Margaret Ross

5.0

Reviewed In Texas

• February 9, 2025

I was hunting around for some materials for my marketing class and came across this book through SolutionInn—it was free for me, which honestly made it a no-brainer to grab. At first, I was just trying to get through the usual textbook stuff, but then Chapter 4, the one that dives into 'Perception and Consumer Awareness,' totally grabbed me. The way it breaks down why people notice some ads or brands more than others blew my mind. Before, I never really thought about how much filters like social context affect what catches our eye, so this was kind of an eye-opener. As I got deeper into that chapter, everything about marketing started clicking for me—like how a tiny tweak in packaging colors or ad placement can actually pull someone in without them realizing why. I found myself paying way more attention during commercials and when shopping, trying to spot those tricks at work. I appreciate that the examples made the ideas stick rather than just throwing around theories. The chapters aren't super light though—some parts could’ve been trimmed down and felt a little packed with info, which was a bit tough during late-night review sessions. But overall, it’s solid, and I’m glad I didn’t have to spend a dime, thanks to SolutionInn hooking me up with free access so fast. I'd say go for it if you’re curious about the why behind what catches shoppers' eyes, especially if you like examples you can actually relate to. Out of all the textbook stuff, this chapter really made me rethink how I shop and watch ads—definitely a neat perspective for marketing students or just anyone into consumer stuff.

Chase Knight

3.0

Reviewed In United States

• October 5, 2023

This book serves well as an introductory text, but I felt it could have expanded more on recent digital consumer trends. Some sections felt a bit outdated, and a few chapters were quite dense. However, it arrived promptly and in great condition, thanks to the efficient delivery service. If you're new to consumer behavior, it's a decent start, but if you're looking for something more comprehensive and up-to-date, you might need to look elsewhere.

Evelyn Porter

5.0

Reviewed In United States

• September 14, 2023

Consumer Behavior, 7th edition, is simply an outstanding resource! The way the authors break down complex theories into digestible parts is remarkable. Each chapter provides practical insights coupled with real-world examples, which I found particularly helpful. The book arrived promptly and was well-packaged. I got an extra discount thanks to my membership, which made this purchase even better. Definitely a must-have for anyone studying marketing or business. Highly recommended!

Ethan Lawson

5.0

Reviewed In United States

• August 25, 2023

This is a top-notch book for understanding consumer behavior. The empirical research referenced throughout is thorough, and the authors do a wonderful job connecting theory with application. As a marketing professional, I found the case studies particularly useful for my work. Received the book right on time—thanks to the quick delivery service—and it was in perfect condition. If you're on the fence about getting it, don't hesitate!

Nora Morton

4.0

Reviewed In United States

• July 30, 2023

I found 'Consumer Behavior, 7th edition' to be a very helpful guide. It offers a good mix of theory and practical application, making it relevant for both students and professionals. The authors have included several examples that make the content more relatable. My subscription gave me a nice discount, so that was a bonus. Delivery was quick, arriving just in time for the start of my classes. While it's a bit dense in some areas, overall, it's a valuable resource.

Penelope Foster

5.0

Reviewed In Ontario

• September 18, 2022

Grabbed this for my Bachelor of Commerce in Marketing studies and wow got it free which is sweet and it actually came super fast, arrived in great shape too. haven’t started all of it but the first glance looks pretty straightforward, the size isn't intimidating so that's good for late nights.

Consumer Behavior(7th edition)

Authors:

Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters

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Solution Manual Includes

Book details

ISBN: 1305507272, 1305507274, 9781337514804 , 978-1305507272

Book publisher: Cengage Learning

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