Question: Describe the Elaboration Likelihood Model, and summarize how it relates to the relative importance of what is said versus how its said?
Describe the Elaboration Likelihood Model, and summarize how it relates to the relative importance of what is said versus how it’s said?
Step by Step Solution
3.36 Rating (171 Votes )
There are 3 Steps involved in it
The elaboration likelihood model ELM assumes that once a consumer receives a ... View full answer
Get step-by-step solutions from verified subject matter experts
