What is the elaboration likelihood model (ELM)?
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ELABORATION LIKELIHOOD MODEL ELM The elaboration likelihood model was developed by Richard Petty and John Cacioppo in 1970 and 1980 This theory describes the attitude changes and behavior outcomes bas...View the full answer
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Consumer Behavior Building Marketing Strategy
ISBN: 978-0077645557
12th edition
Authors: Delbert Hawkins, David Mothersbaugh
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