Question: Develop an ad but omit information about some key product attributes. Show the ad to five students. After they have looked at the ad, give

Develop an ad but omit information about some key product attributes. Show the ad to five students. After they have looked at the ad, give them a questionnaire that asks about the attributes featured in the ad and about the missing attributes. If they provide answers concerning the missing attributes, ask them how they arrived at these answers. What do you conclude?

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