Although some of the following have very limited incomes, others are quite prosperous. Does marketing to prosperous

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Although some of the following have very limited incomes, others are quite prosperous. Does marketing to prosperous members of these groups require a marketing mix different from the one used to reach other prosperous consumers?
a) African Americans
b) Hispanics
c) Asian Americans
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Related Book For  answer-question

Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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