Find two print ads, one illustrating the use of the affective component and the other illustrating the
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Find two print ads, one illustrating the use of the affective component and the other illustrating the cognitive component. Discuss each ad in the context of the tri-component model. In your view, why has each marketer taken the approach it did in each of these ads?
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This assignment is designed to demonstrate that sometimes marketers try t...View the full answer
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