Consumer Behavior(11th Edition)
Authors:
Leon G. Schiffman, Joseph Wisenblit
In Stock: 1 Left
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$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 132544368, 132544369, 9780133401585 , 978-0132544368
Book publisher: Pearson
Book Price $0 : The 11th edition of 'Consumer Behavior' by Leon G. Schiffman and Joseph Wisenblit provides an in-depth exploration of how consumers make purchasing decisions in today's dynamic market environment. This comprehensive guide delves into the psychological, social, and cultural factors that influence consumer behavior. Key themes include the impact of digital technology and social media on consumer choices, as well as the importance of integrating traditional marketing strategies with novel digital approaches. The book does not focus on characters in a traditional sense, as it is an academic text, but it utilizes case studies and real-world examples to depict consumer personas and behavior patterns. The inclusion of a 'solution manual' and 'Answer Key' assists students in grasping complex concepts through practical exercises. The 'table of content' is efficiently structured to guide readers through topics such as marketing segmentation, consumer influence theories, decision-making processes, and the effects of global economic changes. The book is well-received in academic settings for providing a holistic view of consumer psychology while equipping future marketers with the ability to analyze consumer data effectively. LSI context: In today's interconnected world, understanding consumer behavior is crucial for businesses aiming to meet customer needs and stay competitive. This text is invaluable for courses focusing on marketing analytics, consumer psychology, research methodologies, and digital marketing strategies. Students aiming to save on textbooks will appreciate this cheap and practical solution.
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August 15, 2023