Question: Have students comment on the practice of drinking while attending college. What are their opinions and perceptions of the role of drinking in the college

Have students comment on the practice of drinking while attending college. What are their opinions and perceptions of the role of drinking in the college experience? Is it ritualistic? If so, how do marketers capitalize on this ritual? If a college really wanted to discourage drinking, what would be the best way to do this culturally?

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