Geodemographic techniques assume that people who live in the same neighborhood have other things in common as
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Geodemographic techniques assume that people who live in the same neighborhood have other things in common as well. Why do they make this assumption, and how accurate is it?
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Geodemography refers to analytical techniques that combine data on consumer expenditures and other s...View the full answer
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Consumer Behavior Buying, Having and Being
ISBN: 978-0134129938
12th Global Edition
Authors: Michael R. Solomon
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