Question: Hersheys stresses the determinant attribute of product authenticity when the chocolate company states: Hershey, PA is where it all started more than 100 years ago,

Hershey’s stresses the determinant attribute of product authenticity when the chocolate company states: “Hershey, PA is where it all started more than 100 years ago, and it’s still where the famous Hershey’s Kisses are made. Find examples of other companies that appeal to their heritage. How effective are these messages?

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