Hersheys stresses the determinant attribute of product authenticity when the chocolate company states: Hershey, PA is where
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Hershey’s stresses the determinant attribute of product authenticity when the chocolate company states: “Hershey, PA is where it all started more than 100 years ago, and it’s still where the famous Hershey’s Kisses are made. Find examples of other companies that appeal to their heritage. How effective are these messages?
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There are many companies that appeal to their heritage in their marketing and branding efforts Here ...View the full answer
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Related Book For 
Consumer Behavior Buying, Having And Being
ISBN: 9780135225691
13th Edition
Authors: Michael R. Solomon
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