The Hershey Co. is famous worldwide for its chocolate confectionsthe Hershey bar and those delightful Hershey Kisses.
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1. Why is Tootsie Roll so much less profitable than Hershey?
2. The industry-average ROA for confectioners is around 10%. Which company has the more valuablebrand?
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Related Book For
Financial Reporting and Analysis
ISBN: 978-0078025679
6th edition
Authors: Flawrence Revsine, Daniel Collins, Bruce, Mittelstaedt, Leon
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