How can consumer needs be classified? Define each term and provide an example of how a vehicle

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How can consumer needs be classified? Define each term and provide an example of how a vehicle or a piece of jewelry, for example, might meet each type of need.

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Consumer Behavior

ISBN: 978-1305507272

7th edition

Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters

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Question Posted: Sep 26, 2018 05:26 AM

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How can consumer needs be classified? Define each term and provide an example of how a vehicle

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Consumer needs can be categorized as a social or nonsocial b functional symbolic or hedonic or c cog...View the full answer

Consumer Behavior

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