How do involvement, perceived risk, perceived costs and benefits, and the consideration set affect a consumers motivation
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How do involvement, perceived risk, perceived costs and benefits, and the consideration set affect a consumer’s motivation to conduct an external search?
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In general as the motivation to process information increases extern...View the full answer
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Related Book For 
Consumer Behavior
ISBN: 978-1305507272
7th edition
Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
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