If you were designing an ad campaign directed at 6-10-year-old kids, what principles could you use to
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If you were designing an ad campaign directed at 6-10-year-old kids, what principles could you use to ensure that you are communicating to them in an appropriate and responsible manner, while still promoting your product?
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Consumer Behavior Buying Having Being
ISBN: 9780138170806
14th Edition
Authors: Michael R. Solomon, Cristel Antonia Russell
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