Discuss some of the ways that the limited decision-making and self-control capabilities of young children could lead
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Discuss some of the ways that the limited decision-making and self-control capabilities of young children could lead them to make inaccurate assessments of advertising messages. Use examples to illustrate.
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Consumer Behavior Buying Having Being
ISBN: 9780138170806
14th Edition
Authors: Michael R. Solomon, Cristel Antonia Russell
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