Interactive tools allow surfers on sites such as LandsEnd.com to view apparel product selections on virtual models in full, 360-degree rotational view. In some cases, the viewer can modify the bodies, face, skin coloring, and the hairstyles of these models. In others, the consumer can project his own likeness into the space by scanning a photo into a makeover program.

Visit LandsEnd.com or another site that offers a personalized mannequin. Surf around. Try on some clothes. How was your experience? How helpful was this mannequin? When you shop for clothes online, would you rather see how they look on a body with dimensions the same as yours or on a different body? What advice can you give Web site designers who personalize these shopping environments when they create lifelike models to guide you through the site? LOI