Consumer Behavior(9th Edition)
Authors:
Michael R Solomon
In Stock: 2 Left
Shipment time
Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$119.39
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0136110924, 9780136110927
Book publisher: Prentice
Book Price $119.39 : Michael R. Solomon's 'Consumer Behavior' 9th edition is an essential text for understanding the intricate dynamics of consumer decision-making processes. This comprehensive volume delves into the psychological, social, and cultural factors that influence consumers' buying behavior. It presents an in-depth exploration of key themes such as perception, motivation, attitude formation, and the impact of digital technology on consumer habits. The book is devoid of traditional fictional characters, instead it is structured around real-world case studies and practical examples that illustrate the behavioral theories in action. These case studies and examples serve as de facto 'characters' offering a vivid contextual background that enhances understanding. Designed to be a vital educational resource, each chapter is meticulously organized to guide students from foundational concepts to complex consumer strategies. This textbook is renowned for its accessibility and engagement, often rated highly for its relevance and depth. It provides a robust table of content that systematically covers all major aspects of consumer behavior. Additionally, students and instructors often seek the accompanying solution manual and answer key to deepen understanding and facilitate learning. By utilizing this book, students will gain insights into how consumer decisions are influenced by various stimuli and learn to craft marketing strategies that effectively target specific consumer segments. Offering cheap, clear explanations that assist in mastering course material efficiently and affordably.
Customers also bought these books
Consumer Behavior - 7th edition
Wayne D. Hoyer
ISBN: 1305507272, 1305507274, 9781337514804 , 978-1305507272
$0 $30.00
Consumer Behavior - 11th Edition
Leon G. Schiffman
ISBN: 132544368, 132544369, 9780133401585 , 978-0132544368
$0 $13.57
Financial management theory and practice - 12th Edition
Eugene F. Brigham and Michael C. Ehrhardt
ISBN: 978-0030243998, 30243998, 324422695, 978-0324422696
$0 $11.00
Financial management theory and practice - 13th edition
Eugene F. Brigham and Michael C. Ehrhardt
ISBN: 1439078106, 111197375X, 9781439078105, 9781111973759, 978-1439078099
$0 $24.04
Organizational Behavior Managing People And Organizations - 10th Edition
Ricky W. Griffin And Gregory Moorhead
ISBN: 978-0538478137, 9781133171942, 538478136, 9780078029462, 978-1133626695
$114.95 $164.21
Consumer Behavior - 9th Edition
Leon Schiffman...more
ISBN: 0131869604, 9780131869608
$135.8 $194.00
Consumer Behavior & Marketing Strategy, Ninth Edition - 9th Edition
J Paul Peter
ISBN: 9780073404769
$0 $2.50
Applied Regression Analysis And Generalized Linear Models - 2nd Edition
John Fox
ISBN: 0761930426, 978-0761930426
$0 $32.91
Inside Java 2 Platform Security Architecture API Design And Implementation - 2nd Edition
Li Gong
ISBN: 0201787911, 978-0201787917
$0 $50.99
How To Work For A Billionaire The Ultimate Guide To Family Office Careers And Working In Family Offices From A Leading Family Office Recruitment Firm - 1st Edition
Mark Somers
ISBN: B0C81T88D9, 979-8395557261
$0 $50.32
Student Manual Strategic Compensation A Human Resource Management Approach - 7th Edition
Joseph J Martocchio
ISBN: 0132654512, 9780132654517
$0 $19.00
Redis The Definitive Guide Data Modeling Caching And Messaging - 1st Edition
Jay Kreibich
ISBN: 1449396097, 978-1449396091
$0 $40.88
The Organized And Engaged Supervisor - 1st Edition
Behnam Bakhshandeh
ISBN: 1032800674, 978-1032800677
$0 $26.19
Consumer Behavior - 9th Edition
Leon Schiffman...more
ISBN: 0131869604, 9780131869608
$135.8 $194.00
Popular Among Students
Congenital And Acquired Bone Marrow Failure - 1st Edition
Mahmoud Deeb Aljurf
ISBN: 0128041757, 9780128041758
$0 $52.00
Color Atlas Of Clinical Hematology Molecular And Cellular Basis Of Disease - 5th Edition
A Victor Hoffbrand
ISBN: 1119170648, 9781119170648
$0 $51.00
The Heparins Basic And Clinical Aspects - 1st Edition
David Green
ISBN: 0128190698, 9780128190692
$0 $65.00
Hematopoietic Cell Transplantation For Malignant Conditions - 1st Edition
Qaiser Bashir
ISBN: 0323568033, 9780323568036
$0 $70.00
Snmp Application Developers Guide - 1st Edition
Robert L Townsend
ISBN: 0471286400, 978-0471286400
$0 $29.36
The New Marketing Hoe To Win In Digital Age - 1st Edition
Cheryl Burgess
ISBN: 1526490102, 152973830X, 9781526490100, 9781529738308
$0 $73.59
Marketing Real People Real Choices - 11th Edition
Michael R. Solomon
ISBN: 0136810381, 0136810497, 9780136810384, 9780136810490
$139.99 $199.99
Consumer Behavior - 9th Edition
Leon Schiffman...more
ISBN: 0131869604, 9780131869608
$135.8 $194.00
Consumer Behavior Buying Having And Being Solomon - 11th Edition
Michael R. Solomon
ISBN: 8120350596, 9788120350595
$0 $34.00
Consumer Behaviour Buying Having And Being - 8th Canadian Edition
Michael R. Solomon
ISBN: 0135433940, 9780135433942
$0 $59.00
Advances In Consumer Research Diversity In Consumer Behavior -
Sherry
ISBN: 0915552280, 9780915552283
$0 $26.00
Customer Behavior Consumer Behavior And Beyond - 1st Edition
Sheth
ISBN: 003098016X, 9780030980169
$0 $22.00
Consumer Behavior Attitude Intention And Choice Behavior - 1st Edition
Naresh K Malhotra
ISBN: 1636514286, 978-1636514284
$0 $47.00
The Routledge Companion To Consumer Behavior - 1st Edition
Michael R Solomon
ISBN: 0367656175, 978-0367656171
$200.03 $285.76
Consumer Behavior In Asia Issues And Marketing Practice - 1st Edition
Kaynak
ISBN: 078900691X, 9780789006912
$0 $27.00
Energy Poverty And Vulnerability A Global Perspective - 1st Edition
Neil Simcock
ISBN: 1351865285, 9781351865289
$0 $41.00
Basic Marketing Research Customer Insights And Managerial Action - 10th Edition
Tom J. Brown Tracy A. Suter
ISBN: 0357901851, 9780357901854
$109.12 $155.88
Business To Business Marketing Management A Global Perspective - 1st Edition
Alan Zimmerman
ISBN: 1844800016, 9781844800018
$0 $4.45
Mastering Ai For Business And Marketing Success In 2023 And Beyond - 1st Edition
Coach Jadel
ISBN: 979-8852635921
$0 $19.99
Advances And Impacts Of The Theory Of Inventive Problem Solving - 1st Edition
Koziolek
ISBN: 331996531X, 978-3319965314
$72.74 $103.91Customer Reviews
Trusted feedback from verified buyers
October 1, 2023
September 19, 2023
August 21, 2023
July 5, 2023
June 15, 2023