Question: It s increasingly clear that many postings on blogs and product reviews on Web sites are fake or are posted there to manipulate consumers opinions.

It s increasingly clear that many postings on blogs and product reviews on Web sites are fake or are posted there to manipulate consumers opinions. How big a problem is this if consumers increasingly look to consumergenerated product reviews to guide their purchase decisions? What steps if any can marketers take to nip this problem in the bud? L01

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