Many brands attempt to capitalize on positive associations that consumers have for competing brands by copying certain

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Many brands attempt to capitalize on positive associations that consumers have for competing brands by copying certain characteristics. Have students identify an example of this and relate it to the haloeffect?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0134129938

12th Global Edition

Authors: Michael R. Solomon

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Question Posted: Jul 09, 2018 12:06 PM

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Many brands attempt to capitalize on positive associations that consumers have for competing brands by copying certain

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Consumer Behavior Buying, Having and Being

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