Question: Most brands in the metaverse will probably also exist IRL (In Real Life). How can brands use metaverse initiatives to increase sales of IRL products?

Most brands in the metaverse will probably also exist IRL (In Real Life). How can brands use metaverse initiatives to increase sales of IRL products? What steps should marketers take to ensure that metaverse promotions do not damage the overall brand identity, impacting IRL sales?

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