One study cited in the case found that what percent of study respondents would be more likely
Question:
One study cited in the case found that what percent of study respondents would be more likely to make a purchase from a brand if they had enjoyed playing a game offered by the company?
a. 60%
b. 99%
c. 10%
d. 20%
e. Most respondents said that games did not affect their purchase behavior.
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Related Book For
Consumer Behavior Buying Having Being
ISBN: 9780138170806
14th Edition
Authors: Michael R. Solomon, Cristel Antonia Russell
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