The psychology of gamification includes all but which one of the following? a. Consumers can choose to
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The psychology of gamification includes all but which one of the following?
a. Consumers can choose to play rather than being “forced” to watch an ad.
b. Games give users control.
c. We have a tendency to form habits.
d. Games satisfy a need for achievement.
e. There is no chance of failure with a marketing game.
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Related Book For
Consumer Behavior Buying Having Being
ISBN: 9780138170806
14th Edition
Authors: Michael R. Solomon, Cristel Antonia Russell
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