Question: Select a product category and, using the life-cycle stages this chapter describes, list the variables likely to affect a purchase decision for the product by

Select a product category and, using the life-cycle stages this chapter describes, list the variables likely to affect a purchase decision for the product by consumers in each stage of the cycle?

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Select a product category and, using the life-cycle stages this chapter describes, list the variables likely to affect a purchase decision for the product by consumers in each stage of the cycle.

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