Question: Select three competing clothing stores in your area and conduct a store image study for each one. Ask a group of consumers to rate each

Select three competing clothing stores in your area and conduct a store image study for each one. Ask a group of consumers to rate each store on a set of attributes and plot these ratings on the same graph. Based on your findings, are there any areas of competitive advantage or disadvantage you could bring to the attention of store management? (This technique was described in Chapter 5.)

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