Use the first five items from the eTailQ tool in Table 9.2 on p. 317 to compare and contrast six websites in two different product and service categories for their website design. Are there any other aspects of these websites’ design which you might want to include in this comparison? Compare your extra items with the full range of eTailQ items (Table 2 in Wolfinbarger and Gilly 2003: 188–9, see n. 80 on p. 343).