Should corporations use their activities in the field of CSR as marketing tools? Is the point of

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Should corporations use their activities in the field of CSR as marketing tools? Is the point of CSR to be a better corporate neighbor rather than a tool to market products and services?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0134129938

12th Global Edition

Authors: Michael R. Solomon

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Question Posted: Apr 30, 2018 06:12 AM

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Should corporations use their activities in the field of CSR as marketing tools? Is the point of

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CSR despite the fact that it suggests that the corporation is ...View the full answer

Consumer Behavior Buying, Having and Being

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