Since Oreo cookies are the featured product in the twist, lick, and dunk ritual, the Oreo cookie
Question:
Since Oreo cookies are the featured product in the twist, lick, and dunk ritual, the Oreo cookie could be considered a __________.
a. gift-giving product
b. normcore
c. fortress brand
d. fad
e. fashion
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Step by Step Answer:
Correct response c From the chapter A study the BBDO Worldwide advertisi...View the full answer
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Related Book For 
Consumer Behavior Buying Having Being
ISBN: 9780138170806
14th Edition
Authors: Michael R. Solomon, Cristel Antonia Russell
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