Social marketing campaigns have encouraged the normalization of condom purchase in an effort to reduce the infection
Question:
Social marketing campaigns have encouraged the normalization of condom purchase in an effort to reduce the infection rate of sexually transmitted disease. As part of this strategy they have tried to reduce the embarrassment associated with buying condoms. Do you think this is an effective approach? Why or why not?
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Students are likely to agree that efforts to decrease the embarrassment young people might feel as a ...View the full answer
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Related Book For 
Consumer Behaviour Buying Having And Being
ISBN: 9780135433942
8th Canadian Edition
Authors: Michael R. Solomon
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