Some say that targeting any group of consumers who are willing and able to purchase a product

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Some say that targeting any group of consumers who are willing and able to purchase a product is simply good marketing. For example, advertising very sweet and fatty foods to young children is perfectly ok because children like sweets and, when parents buy these products at their children’s requests, the needs of both the kids and their parents are met and satisfied. What is your reaction to this view?

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Consumer Behavior

ISBN: 978-0132544368

11th Edition

Authors: Leon G. Schiffman, Joseph Wisenblit

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