Question: Use the multiattribute attitude model to assess 10 students attitudes toward several brands in the following product categories. Measure the students behavior with respect to

Use the multiattribute attitude model to assess 10 students’ attitudes toward several brands in the following product categories. Measure the students’

behavior with respect to these brands. Are they consistent? Explain any inconsistencies.

a. Television news program

b. Sports drinks

c. Healthy dinners

d. Fast-food restaurants

e. Exercise

f. Coffee shops

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