Why are celebrity sources sometimes effective? What risks are associated with using a celebrity source?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 04:08 AM

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Why are celebrity sources sometimes effective? What risks are associated with using a celebrity source?

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Celebrity sources can be very effective or very ineffective Celebrities are very influential and powerful individuals and many people look up to them ...View the full answer

Consumer Behavior Building Marketing Strategy

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