Using AIO segmentation, have groups of students design a new advertising campaign for a chain of restaurants

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Using AIO segmentation, have groups of students design a new advertising campaign for a chain of restaurants targeting young professional college graduates. Have them explain the process they went through.

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Consumer Behavior Buying, Having And Being

ISBN: 9780135225691

13th Edition

Authors: Michael R. Solomon

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Question Posted: Dec 27, 2022 03:25 AM

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Using AIO segmentation, have groups of students design a new advertising campaign for a chain of restaurants

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1 Def ine the Target Aud ience The target audience for this advertising campaign shoul...View the full answer

Consumer Behavior Buying, Having And Being

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