Question: Using college students as the market segment, describe the most relevant reference group(s) and indicate the probable degree of influence on decisions for each of

Using college students as the market segment, describe the most relevant reference group(s)

and indicate the probable degree of influence on decisions for each of the following:

a. Brand of toothpaste

b. Purchase of an electric car

c. Purchase of breakfast cereal

d. Becoming a vegetarian

e. Choice of a wireless speaker such as the Amazon Echo

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