Using college students as the market segment, describe the most relevant reference group(s) and indicate the probable degree of influence on decisions for each of the following:

a. Brand of toothpaste

b. Purchase of a Segway

c. Usenet participation

d. Becoming a vegetarian

e. Choice of music DVD Answer Questions 30–33 using

(a) shoes,

(b) HDTV,

(c) car,

(d) an Internet connection,

(e) pet, and

(f) volunteering with a nonprofit organization.