What are the dangers of advertising wear-out, and how might a marketer avoid it?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0134129938

12th Global Edition

Authors: Michael R. Solomon

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Question Posted: Apr 30, 2018 04:08 AM

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What are the dangers of advertising wear-out, and how might a marketer avoid it?

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Advertising wearout describes the gradual lack of impact of the advertisement as a result of over...View the full answer

Consumer Behavior Buying, Having and Being

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