What does the looking-glass self mean? How do feelings about the self influence what we buy?

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What does “the looking-glass self” mean? How do feelings about the self influence what we buy?

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Consumer Behavior Buying, Having And Being

ISBN: 9780135225691

13th Edition

Authors: Michael R. Solomon

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Question Posted: Dec 27, 2022 03:25 AM

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What does the looking-glass self mean? How do feelings about the self influence what we buy?

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This process of imagining the reactions of others toward us is known ...View the full answer

Consumer Behavior Buying, Having And Being

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