Question: Question 1: What is consumer involvement and how does this concept relate to motivation? What are some strategies marketers can use to increase consumers involvement

  1. Question 1: What is consumer involvement and how does this concept relate to motivation? What are some strategies marketers can use to increase consumers involvement with their products? Provide at least two examples of these strategies.

    Question 2: What does the looking glass self mean? How do feelings about the self influence what we buy? Provide an example.

    Question 3: What is the basic philosophy behind a lifestyle marketing strategy? How can marketers stay on top of changes in lifestyle trends? Describe a current lifestyle trend that marketers can capitalize on.

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