What is the difference between gender and sexual orientation, and why is this distinction important for marketers?
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What is the difference between gender and sexual orientation, and why is this distinction important for marketers?
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Gender is the biological state of being male or female Sexual orientation reflects a ...View the full answer
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Related Book For
Consumer Behavior
ISBN: 978-1305507272
7th edition
Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
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