What is the difference between membership groups and symbolic groups? List one membership group and one symbolic

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What is the difference between membership groups and symbolic groups? List one membership group and one symbolic group that influence your purchases. Explain which group influences you more and why this is so.

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Consumer Behavior

ISBN: 978-0132544368

11th Edition

Authors: Leon G. Schiffman, Joseph Wisenblit

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Question Posted: Dec 08, 2018 10:03 AM

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What is the difference between membership groups and symbolic groups? List one membership group and one symbolic

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A group to which a person either belongs or would qualify for membership is called a me...View the full answer

Consumer Behavior

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