What roles do the members of your household play in acquisition, consumption and disposition decisions? Give examples
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What roles do the members of your household play in acquisition, consumption and disposition decisions? Give examples of ways in which they perform these roles.
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Related Book For
Consumer Behavior
ISBN: 978-1305507272
7th edition
Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
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