Question: Would you use an attribute-based or an attitude-based decision approach to purchasing (or renting or giving to) the following? Which, if any, situational factors would

Would you use an attribute-based or an attitude-based decision approach to purchasing

(or renting or giving to) the following? Which, if any, situational factors would change your approach?

a. Adopting a pet from a shelter

b. A movie

c. An e-reader

d. A BBQ grill

e. A personal trainer

f. Athletic shoes g. A new shampoo h. An apartment i. A smartphone j. Habitat for Humanity

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